The Making of 2D Animation
Category
Introduction Video
Client
Mekong
Business Initiative
01/
Pre-production
The pre-production process is the stage for concepting and planning. During this stage, we write a storyline and adapt it into a narration script. We also create sketches, choose color palettes, illustration styles and prepare soundtracks.
Pre-production
The Script
Storyline Script
Narration Script
Pre-production
The Art Direction
We develop the illustration style and extend the colour palette based upon brand guidelines & existing key visuals.
Pre-production
The Storyboard
The storyboard is based on the narration script. It visually represents the sequence of actions and events by sketches and how they are organized.
02/
Production
In this phase, we produce materials for the animation. This phase includes all the designs of character, background, individual scene, transition, narration recording and soundtrack.
Production
Characters
Production
Landmarks
Production
Cultural elements
Production
Styleframes
Production
Soundtracks
Production
The Animatic Storyboard
We replace all the sketches with the designed assets in this document. This animatic storyboard structures how the visuals merge with the narration and other details. It presents a rough frame-by-frame animation plan.
03/
Post-production
This is the phase where the magic happens. During this phase, the animation is created and enhanced with additional sound effects. Here we aim to increase the impact of the animation. Once the final version is ready, we render and export the video as required.
Post-Production
Composition & Editing
Post-Production
The outcomes
Our role