SistersTours were tired of working with what they saw as an outdated website — one that didn’t express who they were or what they did well enough. They asked us to build a new website that would differentiate them from competitors while staying true to their mission in responsible tourism.

 

We refreshed the brand with an elegant look. We also adopted three key principles to help steer the entire creative output: luxury, clarity and approachability. These principles informed everything from the design and messaging behind the brand through to the user experience of the website.

 

This approach gained more sale inquiries and contacts for SistersTours. The updated website features a simpler sitemap, more stylish, informative and professional content, efficient CTA and high-quality imagery.