Maybe it’s hot outside because you keep asking AI to help you build a brand
I’m interested in the parts of a brand that aren’t always easy to articulate: its character, tensions, beliefs, quirks and ways of seeing the world. The things that give it a sense of being. And that’s the part you can’t simply prompt into existence.
This is why I believe brands need to be seen through an artist’s eye: to look beyond the obvious, question what’s already there and uncover what makes them genuinely themselves. From there, I give those discoveries form through visual language, ideas and design, before the strategy is locked, the moodboard is made and everything starts looking suspiciously familiar.
Why brands need an artist's view
Build a point of view, not just a look
A strong brand needs more than visual consistency. It needs a way of seeing the world that people can recognise, follow and remember.
Make something only your brand could own
Move beyond familiar trends and borrowed aesthetics to create work with a distinct fingerprint.
Create meaning that lasts
Build ideas that can live beyond a single campaign, grow with the brand and stay relevant over time.
Let's reimagine your brand the artist way...
What I uncover
Find what makes your brand uniquely itself.
What I analyse and create
What lasts
➝ Bring a point of view that shapes the work from day one
➝ Develop a visual language that's actually yours
➝ Own brands with your fingerprint on it and grow at ease
➝ Make something people remember years later
➝ Craft something worth keeping, not another freebie
➝ Grow equity that builds every quarter, not resets
The world already has enough brands that look the same. Let’s make yours harder to copy.
Projects and partners I've proudly collaborated with
Building a Visual Identity That Holds a Summit Room and Stands Strong in a Movement
Fossil Fuel Treaty Initative
Crafting the Festive Visual for the National Latinx Summit Dedicated to Celebrating Latinx Cultures and Arts
The National Association of Latino Arts and Cultures
Translating the Complex Data of the National Child Labour Survey into Compelling Animation
International Labour Organisation
Designing a Visual Identity for a Forum Built to Close the Gender-Finance Gap
United Nations ESCAP
Painting a Picture of Peace From a Poetic and Symbolic Perspective
Khmer Community Development
Motion Graphic Collection
Various Organisations & Brands
Carrying the Forest and the Temple Forward in a Visual Identity
Kampumera
Recapping Korea Peace Now's Fight to Put Gender at the Heart of Peace
Korea Peace Now
Promoting Vietnam's Only Ethical Elephant Tour by Telling Its Story
Animals Asia
Crafting an Identity for the Mekong's Innovations in Sustainable Tourism
Mekong Business Initiative
About me
I work with brands to uncover what lives beneath the surface, then give it a visual language of its own.
For over 14 years, I’ve worked across brand strategy, design and campaigns for local and international agencies and brands including M&SSatchi, The Smalls, Sunsilk.
I bring an artist’s eye and a designer’s craft to that process, turning what’s found into identities, ideas and visual worlds that can grow with the brand, rather than simply decorate it.
I take on a small number of projects each quarter, so I can go deep on each one. If there’s something worth uncovering in what you’re building, get in touch.
Book a Call with Me
Enough prompting. Let’s put our minds together.