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Crafting an Identity and a Voice for The Mekong Innovations in Sustainable Tourism
Client
Mekong
Business Initiative
Discipline
Brand Identity
Web Design
Social Media
Event Collaterals
Animation
Introduction
A project of rebranding MIST - the Mekong Innovations in Sustainable Tourism, funded by AUS Gov and Asian Development Bank.
We were invited to refresh the branding of MIST. Based on the audience research, trend analytics and cultural exploration, we developed the brand into a modern look with a touch of the Mekong aesthetic. The voice was expressed through lively illustrations, tech-oriented colour palettes and bold typography-focused layouts.
MIST has attracted worldwide attention from venture capital firms, investors, governments, academic institutions, and tourism companies.
The Mekong Region Tourism
& Travel Tech Accelerator
Brand Concept
Colour of the young startups & technology
Shape of the innovation
Soul of The Mekong aesthetic
Visual Tone
01
MATURE & PROFESSIONAL
02
TOURISM ORIENTED & BREAKOUT INNOVATION
03
MEKONG REGION INFLUENCE
Logo
Brand System
Logo Variation
Logo In Use
Typeface
Illustration Style
Event Collaterals
Social Media Bundle
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Website
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